As the social media manager for the Cee Cee Berlin Instagram account, my main responsibility was to create and execute a content strategy that resonates with the target audience. This involved producing high-quality, visually stunning content that showcased the unique features and experiences of Berlin, as well as writing articles for the weekly newsletter. To achieve this, I carefully curated and self-produced content that highlighted various aspects of daily life in the capital city, with a focus on gastronomy, sustainability, events, and architecture. This included showcasing the city's thriving food scene, promoting local businesses and events, and highlighting Berlin's commitment to sustainability. In addition, I handpicked editorial recommendations for Berlin and the world, and incorporated user-generated content (UGC) into our feed, with a strong emphasis on visually-appealing imagery. This helped to create a diverse and engaging narrative for our followers and provided them with a well-rounded view of life in Berlin. Overall, my goal was to create a compelling narrative for the Cee Cee Berlin Instagram account that showcases the city's unique character, celebrates its diverse culture, and highlights its commitment to sustainability. Through a combination of visually-appealing content and strategic storytelling, I aimed to position Cee Cee Berlin as the go-to destination for all things Berlin.