As a social media manager for Visit Berlin, my goal was to establish a captivating and engaging presence on Instagram. To achieve this, I carefully curated a diverse range of content that showcased the beauty, inspiration, and unique experiences that Berlin has to offer. This included in-house productions that highlighted the city's iconic landmarks, stunning architecture, and vibrant cultural and gastronomic scene. Producing the weekly food spots was my main task. Additionally, I leveraged my network of local influencers and content creators to gather insider tips, stories about new restaurant openings, and exclusive event coverage. This provided our followers with a behind-the-scenes look at life in Berlin and offered a glimpse into the city's exciting and dynamic lifestyle. To complement our visual content, I also focused on promoting Berlin's commitment to urban compatibility and sustainability. This involved highlighting the city's green spaces, bike-friendly infrastructure, and initiatives aimed at reducing waste and emissions. Through a combination of visually-appealing content and strategic messaging, I aimed to position Berlin as a top tourist and convention destination. Our goal was to showcase the city's unique experiences, cultural offerings, and eco-friendly approach, and to inspire travelers from around the world to visit and explore all that Berlin has to offer.