I developed and managed the Instagram presence for the natural skincare brand Brewing Beauty, starting from an account with around 500 followers. My responsibilities included creating a tailored social media strategy, handling daily posting and community management, and ensuring the brand’s visual identity was consistent across all content. A central part of the project was the execution of a full-scale creative production. I developed the complete creative direction, including storyline, scripting, and visual concept, and led both a photo production with 50 edited images and a video production of 10 high-quality Reels. The content showcased Brewing Beauty’s products, ingredients, and studio treatments in an aesthetic, authentic way and was designed specifically for social-first performance. Through a combination of strategy, creative production, and hands-on channel management, the brand’s online presence was significantly strengthened and elevated to a professional visual standard.