As a content and communications lead for Siemens’ global social media channels, I was responsible for developing and executing campaigns that bring the company’s most important technology and innovation topics to life. My role focused on transforming complex subjects – such as AI, digitalization, and advanced industrial solutions—into clear, engaging content for a global LinkedIn audience. I oversaw the full process from concept development to asset creation, coordinating closely with regional teams, experts, and external agencies to ensure consistent storytelling across markets. In addition to campaign work, I managed two bi-weekly LinkedIn newsletters, Tech & Innovation and Spotlight AI, the latter of which I built from scratch. My responsibilities included editorial planning, copywriting, layouting, and publishing, ensuring each issue delivered accessible, high-quality insights. Overall, my goal was to strengthen Siemens’ digital presence and thought leadership by creating content ecosystems that connect global audiences with the company’s most forward-looking technologies.