I was responsible for building the Alexanderplatz Instagram account from scratch and increasing its reach, followers and community. I utilised a diverse content plan that included a variety of content formats, including my own camera productions, photos, and community-submitted videos, all of which showcased the vibrant and diverse life of Alexanderplatz as a cultural melting pot. The content plan focused on restaurants, people and architecture, providing an in-depth look at the area and its community, while emphasising its cultural significance. The success of the year-long project was evaluated through monthly reporting and the tracking of key performance indicators (KPIs).